Smarter Lifecycle.

Stronger Growth.

Advising retail brands on lifecycle, retention, martech, and the customer experience — so your teams can execute faster and grow smarter.

Customer-centric strategies built for today’s economy — and tomorrow’s customer.

About

C-centric Digital is led by Monica Deretich Spicher, a customer experience (CX) and retention marketing advisor with over 15 years of in-house and consulting expertise. Since 2019, Monica has partnered with DTC and enterprise-level retailers across fashion, jewelry, home goods, furniture, and large appliances to accelerate profitable, customer-centric growth.

A former VP of Marketing at TechStyle, Monica brings a rare balance of strategic vision and operational fluency. She’s built and scaled award-winning CRM, site marketing, and personalization programs — and now helps clients do the same, without burning out teams or budgets.

Through a practical, data-driven approach, C-centric Digital helps brands unlock high-impact, low-effort opportunities: unifying siloed tech stacks, optimizing lifecycle marketing, and delivering personalization at scale. From roadmap to results, Monica acts as an extension of your team — translating complexity into clarity, and strategy into measurable outcomes.

Monica Deretich Spicher - founder of C-centric Digital

Expertise

- Audit your current journey, highlight opportunity gaps
- Define lifecycle triggers for email, SMS, direct mail, and loyalty
- Recommend behavioral flows, segmentation models, and A/B testing strategies
- Evaluate platforms (commerce, ESP, SMS, loyalty, CDP, feed management)
- Guide architecture for scalable data and marketing ops
- Recommend tools that support both business and CX goals
- Act as a business liaison to your ESP during transition
- Oversee migration strategy: attribution, IP warming, UTM structure, naming conventions
- Coordinate cross-functional execution with ongoing project updates
- Develop loyalty and referral models to grow LTV
- Advise on member benefits, tiers, and promotional mechanics
- Recommend personalized lifecycle flows and batch test strategies
- Align personalization tactics with your segmentation and product catalog data
- Audit site taxonomy and product data attributes
- Optimize for better performance across paid media channels, personalization engines and ESP
- Deliver lifecycle strategies tailored to subscription models
- Improve acquisition, retention, and reactivation through direct marketing
- Align marketing structure to growth goals
- Build sustainable A/B testing, reporting, and CX execution models
- Advisor to mar-tech sales and product strategy leadership teams
- Industry speaker and event host